About us

Illustrative scene of Martin developing his toy shop idea at a college desk.

Meet Martin Kwfayz

Kwfayz began when Martin Kwfayz was still juggling college classes and big dreams. He didn’t just want to start any business—he wanted a toy shop that kids and parents would actually look forward to visiting again and again.

Getting started was a balancing act, squeezing business plans between lectures and late-night study sessions. There were a few bumps along the way, sure, but opening the doors to that first real store made every bit of effort worth it.

Illustrative scene of Martin preparing a welcoming toy shop for opening.

A little shop, a growing story

Now, Kwfayz has grown into a busy toy shop serving families all over the UK, with our shop right in the heart of Chester. Martin’s still just as excited about the future as he was on day one—maybe even a bit more.

We get it—picking out a toy isn’t just a simple task. It might be for a birthday you’ve spent ages planning, a quick treat, or just something to keep restless hands occupied when it’s pouring outside. We love being part of those moments, even in a small way.

Illustrative portrait of Martin beside shelves of toys in the established shop.

We’re glad you’re here

As Kwfayz keeps growing, we want to make sure shopping with us always feels easy and welcoming. Questions? We’re only ever a message or a chat away.

So, thanks for checking us out. Whether you swing by our Chester shop or find us online, we’re glad you’re here.